Why we built Twikka
A note from Andrew, founder of Twikka
I'm a podiatrist by profession, with experience in both private practice and the academic world. I hold an honours degree, a postgraduate diploma, and a Master's degree, and I am a graduate of the Australian Institute of Company Directors. I'm also a member of Sports Medicine Australia.
Alongside my clinical work, I've always had a strong interest in software and technology; it's run in parallel with my health career for years.
Over the past two decades, I've also taken on various governance roles. I'm currently Chair of Melville Cares, and have previously served as Chair of Advocare and as President of the Australasian Podiatry Council. I've always gravitated toward roles that serve the community and help improve people's lives.
Early Days in Lycra
In my twenties, I worked in the fitness industry as an aerobics and gym instructor. It was a great way to meet people from all walks of life and see how movement can change lives, whether you're an elite athlete or just getting started.
While I admired the discipline of serious sportspeople, I was often more inspired by those who were taking their first steps. Starting from zero can be daunting, but those who stuck with it often saw incredible improvements: not just physically, but in confidence, mood and overall quality of life. Getting fitter, I learned, is one of those things that tends to sell itself.
Losing the Rhythm
Of course, life gets in the way. In my 30s and 40s, the demands of parenting, work, and a thousand small distractions led me to slow down and gain weight. Fitness isn't something you can stash away for later; you have to keep working at it!
Only recently have I restarted my own journey toward better health. This time, I'm taking it gently, enjoying the process, and playing the long game.
Why Twikka?
After years of working one-on-one with patients, I wanted to be part of something that could reach more people: something that brought together my clinical experience, my background in tech, and my belief in practical, scientifically grounded solutions.
Twikka grew out of that desire: an app built not for elite athletes, but for real people who want to move more, feel better, and make it stick.
Twikka is now being tested by a small group of early users, and I’m excited to see where it goes next.
What we hold to
The rules every Twikka coach is built around.
Any movement counts
The biggest health gains come from going from little to something. A walk, the garden, a stretch: it all counts.
Evidence first
The coaches learn from our own knowledge base, built from WHO guidelines and peer-reviewed research, and reviewed by health professionals.
No streaks, no shame
Missing a week isn’t failure, and nothing resets. Coming back is part of the plan.
Better together
A friend or a small group makes it easier to keep going. We build that in from the start.
One job, done well
Twikka helps you get active and stay active. It isn’t a therapist or a medical adviser, and it says so.
Honest about AI
Your coach is an AI, and it will always tell you so.
Reviewed and supervised by health professionals
Our team includes health and related professionals with deep clinical and research experience. They review the evidence behind the knowledge base, and supervise how the coaches are trained.
Be one of the first to try it
We’re inviting a small group of early testers. Tell us a little about you, and we’ll be in touch when there’s a place.
Join early access